(800) 774-8036

CE Manager – Search Engine Marketing

Glendale, CA
Date Added: January 07, 2020
 
Software Resources has an immediate job opportunity for a CE Manager – Search Engine Marketing in Glendale, CA.

Duration: 9 month(s)

Description:
As a Customer Engagement Manager for Search Marketing at Parks, Experiences and Products, you will be responsible for campaign execution, analysis and reporting for some of the most recognizable brands in the world. The objective of this position is to develop and execute effective search engine marketing and other content discovery channel initiatives in order to meet the goals of marketing and technology stakeholders. This role requires an expert in both paid search (PPC) and organic search (SEO) for holistic Search Engine Marketing (SEM). This role reports to the Sr. Manager, Search & Programmatic
” Develop and manage the strategy for assigned campaigns for several search and content discovery channels
” Ensure the success of all campaigns within assigned purview
” Develop presentations and present results, key learnings and business recommendations to executives and other key stakeholders
” Perform daily campaign management of multiple large scale Paid Search (PPC) and Auction Media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing
” Employ excellent working knowledge of search engine marketing and streaming video media to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners
” Demonstrate strong data analytics acumen by leading the execution, analysis and presentation of data for ad copy, landing page and beta testing initiatives with the ability to derive conclusions and actionable next steps from results
” Manage bid rule strategy and optimization efforts at the campaign, ad group and keyword levels to drive account performance
” Manage daily budget tracking process to make sure monthly spending levels are on pace
” Utilize team task management system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
” Collaborate effectively with Customer Engagement Planning Manager and key marketing partners to achieve business goals
” Develop and maintain the timely distribution of detailed reports that summarize the overall and individual performance of assigned accounts
” Collaborate with management and team members to define processes and procedures to further drive efficiencies and performance for key stakeholders
” Keep current on the Search & Programmatic Media industry and propose and execute new ideas to further enhance campaign tactics
” Perform at a high level in a fast-paced, time-intensive, deadline-driven work environment

Basic Qualifications:
” 3-4 years executing search engine marketing for a high volume consumer website
” Must have an excellent working knowledge of paid search (PPC) marketing and possess a solid understanding of streaming video tactics
” Bid management experience with a focus on creating and implementing automated rules
” Strong data and statistical analysis experience and possess the ability to interpret results into actionable items
” Must have excellent knowledge in the following search engine interfaces and tools: Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor
” Strong working knowledge with a major web analytics vendor such as Adobe Analytics
” Excellent presentation and verbal and written communication skills with experience in presenting to senior leadership
” Ability to work well with cross-functional teams and prioritize time
” Comfortable working with team members at all levels, including senior management
” Strong attention to detail and measurable success in campaign optimization and reporting
” Ability to manage multiple tasks/projects to due dates and prioritize appropriately to do so, while communicating project status regularly with stakeholders
” High proficiency with Microsoft Excel and PowerPoint
” Highly motivated with an ability to learn new software packages quickly

Preferred Qualifications:
” Experience using third party bid management applications such as Adobe Media Optimizer, Kenshoo, or Marin
” Experience working on e-commerce and/or lead generation campaigns
” Any experience with SQL and relational databases such as MSSQL or MySQL
” Experience executing Metasearch and/or Pinterest advertising
Preferred Education

Required Education:
BA/BS pref. Four year degree in Marketing, Finance, Information Sciences, Statistics, Business Analytics, or Management Information Systems but work experience is prioritized

Don’t delay. Join the Software Resources team today!
Software Resources specializes in connecting talented IT professionals with challenging job opportunities that transform jobs into careers.
To meet our clients hiring needs, we continuously source talented IT Professionals with all levels of expertise and in all disciplines. We offer world class major medical, dental and vision benefits, 401(k) with match, short term disability, Life Insurance and AD&D. You, our future employees, can make a tremendous difference to our company and our clients. Please apply to this job and experience the Software Resources difference. You can view all of our jobs at https://www.softwareresources.com/careers/


Company Overview
Software Resources is a national staffing and recruitment firm delivering the best candidates to our clients and the best jobs to our candidates since 1992.
We are a certified woman owned business in business to place contract, contract-to-hire, and direct-hire talent in Technology (IT, creative, marketing), finance, accounting, and executive-level positions. We serve many vertical markets including Entertainment/Media, Cruise Industry/Leisure travel, Hospitality, Government, Personal Care, Professional Services, Energy/Utilities, Security, and Financial Services.

Headquartered in Lake Mary, FL in the Orlando metro area, we have branches and sales professionals across the US. Wherever you’re located and whatever the need, count on Software Resources to provide exceptional candidates who are fully vetted and ready to go. Call (800) 774-8036 or visit us online at https://www.softwareresources.com/ and leave the recruiting to us!


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