(800) 774-8036

AD Sales Analyst/Research-Measurement and Performance

New York, NY
Date Added: January 06, 2020
 
Software Resources has an immediate job opportunity for a AD Sales Analyst/Research-Measurement and Performance in New York City, NY.

Duration: 6 month(s)

Description:
Our Company remains on the cutting edge of cross-platform research to help marketers optimize their campaigns across the portfolio. This role will leverage expertise in a variety of media to help shape research design, share actionable findings and develop junior staff.
• Works with Ad Sales Research team to facilitate the stewarding and analysis of campaign and media effectiveness projects
• Produces insights for Ad Sales use from on-going and custom ad performance research including TV, Digital platforms, Radio, and Print cross-media and individual ad performance
• Manages and assists junior staff in support of department initiatives
• Fields time-sensitive ad-hoc requests and questions from key stakeholders

Basic Qualifications:
• College degree in Marketing, Communications, or related field (or other college degree with relevant work experience)
• A minimum of 2-3 years of media/market research experience with a strong focus in advertising research
• Candidate should have strong subject matter knowledge in research design, media/marketing data, and data analysis
• Experience with custom research, syndicated research and multi-touch attribution preferred
• Experience with tools including Nielsen TV ratings products, MRI / Simmons, Adobe Omniture Sitecatalyst, Nielsen Monitor-Plus, and TNS / Kantar Media
• Ability to manage analysts in the execution of measurement initiatives
• Strong organizational skills, and excellent written and oral communications skills
• Computer experience with vendor based software, as well as Windows-based PC software (PowerPoint, Excel, Word); proficiency in Qualtrics and/or SPSS is a plus
• Ability to work in a fast-paced environment is essential
• Media ratings, media math- measurement syndicated research tools MRI- Simmons- agency or media background.
• Sales collateral.
• Stats for age groups, data for markets.

Required Education:
BA/BS Degree or equivalent experience

Don't delay. Join the Software Resources team today!
Software Resources specializes in connecting talented IT professionals with challenging job opportunities that transform jobs into careers.
To meet our clients hiring needs, we continuously source talented IT Professionals with all levels of expertise and in all disciplines. We offer world class major medical, dental and vision benefits, 401(k) with match, short term disability, Life Insurance and AD&D. You, our future employees, can make a tremendous difference to our company and our clients. Please apply to this job and experience the Software Resources difference. You can view all of our jobs at https://www.softwareresources.com/careers/

 
Company Overview
Software Resources is a national staffing and recruitment firm delivering the best candidates to our clients and the best jobs to our candidates since 1992.
We are a certified woman owned business in business to place contract, contract-to-hire, and direct-hire talent in Technology (IT, creative, marketing), finance, accounting, and executive-level positions. We serve many vertical markets including Entertainment/Media, Cruise Industry/Leisure travel, Hospitality, Government, Personal Care, Professional Services, Energy/Utilities, Security, and Financial Services.
 
Headquartered in Lake Mary, FL in the Orlando metro area, we have branches and sales professionals across the US. Wherever you're located and whatever the need, count on Software Resources to provide exceptional candidates who are fully vetted and ready to go. Call (800) 774-8036 or visit us online at https://www.softwareresources.com/ and leave the recruiting to us!
 
 
 

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